A Professional Development Experience with Lasting, Personal Benefits
The Big Ideas Workshop is a highly-interactive, non-traditional development experience designed for professionals who are never satisfied with the status quo. If you are ready for a training experience with benefits, the Big Ideas Workshop is for you.
Development Objectives
Participants at The Big Ideas Workshop are seasoned professionals in their fields. The workshop activities are not focused on knowledge transfer but on skill building through interaction and facilitation.
- Intellectual Curiosity
- Individual Creativity
- Collective Creativity
- Strategic Problem Solving
- Value Alignement
- Breakthrough Boldness
Benefits of the Big Ideas Experience
- More Effective Methods for Driving Innovation
- Recognition as a Thought Leader on Topics of the Future Economy
- Branding Kit to Promote Your Participation
- Intellectual Property Rights to Assets Built by Your Cohort
Building The Future With Intention
Each workshop cohort is established to address the needs of the future economy. Cohort members will help drive the future by intentionally creating the future we desire.
Evolve Marketing for the Next Economy
Cohort 1
Begins November 7, 2023
Intensive Experience,
November 14 - 16, 2023
Austin, TX
Join us for the inaugural cohort of the Big Ideas Workshop and build your skills by using them to define what marketing should look like in the next economy. The outputs of this workshop will include a framework for driving value in complex economies.
Attendance is open to all, but preference will be given to Product Professionals and Startup Founders.
Cohort Fee: $2795
Revolutionize the Startup
Ecosystem
Cohort 2
Begins January 9, 2024
Intensive Experience,
January 16 - 18, 2024
Napa, CA
Launching a startup business continues to be an important driver of innovation across industries. But, the solutions put forth to reduce the startup failure rate have done little. Up to 90% of startup ventures still fail. Join us as we ask the hard questions required to understand the state of the startup ecosystem. The outputs of this cohort will include resources to help founders, funders, and governments create ecosystems that lead to increased success and innovation.
Attendance is open to all, but preference will be given to startup founders, funders, and policy personnel.
Cohort Fee: $3750
Creating Individual Agency over Identity & Data
Cohort 3
Begins March 5, 2024
Intensive Experience,
March 12 - 14, 2024
Washington, D.C. Area
One of the biggest issues facing each of us today is the ownership, protection, and value of our data. Conversations around AI are merely a distraction keeping us from understanding and resolving the real issue: “Who owns the data?” In this cohort, we will address the root of the issue by identifying the systems and policies required to enable individual agency over identity and data. Outputs can include technology solutions, resources, and policy recommendations.
Data is an issue that affects everyone and the goal of this cohort is to include many different voices and perspectives. Therefore, applications will be assessed based on data experience and industry expertise.
This cohort is expected to fill quickly.
Cohort Fee: $3750
Transform the Marketing
Profession
Cohort 4
Begins April 9, 2024
Intensive Experience,
April 16 - 18, 2024
Raleigh, NC
The profession of marketing is critical to success for businesses, nonprofit organizations and governments. However, the profession lacks the governance and oversight that would be required to elevate the profession and provide employers and clients with a standard by which to determine excellence. This cohort will explore the standards that can be used to measure performance. The outputs will include a governance document and structure by which to manage and identify the credentials of marketing professionals.
As this cohort is specific to the profession of marketing, attendance will be limited to marketing professionals.
Cohort Fee: $2795
Proven Innovation Experience
Each Big Ideas Cohort is facilitated by one of the best innovators and implementers in the industry.
Angelia McFarland
Founder/CEO
Serial Entrepreneur and Innovator
Angelia McFarland is a serial innovator who has created and led innovation and reinvention in Fortune 50 corporations, startups, nonprofit organizations, and entrepreneurial ventures. A master at implementation, Angelia has been recognized for architecting plans that overachieve short-term objectives and continue to deliver lasting value.
Angelia currently serves as Founder and CEO of EOP Media, an idea studio that helps individuals and growing businesses harness the benefits of innovation. She is also the Founder and CEO of a stealth startup developing solutions for the future data economy, co-founder of Pearl’s Girls Publishing, and board member and development committee chairperson for Austin Partners in Education. A long-time proponent of the future of work, Angelia is engaged in connected activities that extend beyond roles and titles to create real value personally and in the communities she serves. She is recognized as a marketing, entrepreneurship, data, and web3 thought leader. And is the co-host of a seasonal podcast exploring the future of marketing and technology called The Tech Aunties.
Frequently Asked Questions
Why is there an application process for this workshop?
Each Big Ideas Cohort is limited to a maximum of 40 participants to enable significant participation opportunities. Additionally, because each cohort member will receive a fractional share of the output of the cohort, the size of the cohort has been determined to enable a reasonable benefit for each participant.
What is the structure of each cohort?
Each Cohort will begin with a virtual session on the listed date. In the session, members of the cohort will meet and the facilitator will go over the objectives of the cohort — including the specific Big Idea assigned to the cohort — and answer any questions. The cohort members will then meet face-to-face for a 3-day intensive workshop. During the workshop, each participant will have the opportunity to practice proven innovation and implementation skills. Participants will also identify the assets that will be delivered at the end of the workshop.
After the intensive, the cohort will meet weekly for up to twelve weeks to complete the assets and finalize the ownership and revenue rights.
What do you mean by IP?
IP stands for Intellectual Property and can be in the form of a patent, copyright or trademark.
What type of IP will the members share?
The members of the cohort will determine the type of IP and the rights.
Will I be able to market the output of my cohort myself?
Your ability to market the output individually will depend on the type of IP and the revenue-sharing model adopted by the cohort.
What is a NDA?
NDA stands for Non-disclosure Agreement, and it is a legal document designed to protect each member of the cohort during the workshop. Prior to the end of each workshop, each participant will have the opportunity to sign a new agreement that outlines rights and revenue-sharing agreements. Participants who sign will be released from the pre-workshop NDA and will abide by the terms of the new agreement. Participants who choose not to sign the new agreement will continue to be bound by the pre-workshop NDA.
Why do I need to sign and NDA?
The NDA is required to protect the ideas and inputs of each participant during the workshop. Prior to the end of each workshop, each participant will have the opportunity to sign a new agreement that outlines rights and revenue-sharing agreements. Participants who sign will be released from the pre-workshop NDA and will abide by the terms of the new agreement. Participants who choose not to sign the new agreement will continue to be bound by the pre-workshop NDA.
How are IP rights distributed if my company pays for my participation?
If your company pays for the workshop, they will need to agree to sign the rights to all outputs over to you or your rights will be shared between you and your company.
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