big idea

[big ahy-dee-uh, big ahy-deeuh]


  1. New, unique insight, design, concept, or interpretation
  2. Concept that exceeds the perceived capabilities or resources
  3. Value not previously understood, making explanation difficult

Marketing Definition

A big idea is an insight or design so progressive that it stretches the capability of the team to realize the idea within the current business environment and with the current constraints

Use it in a Sentence

Our company has a Big Idea to introduce a web3 solution.

Big Ideas, we all have them. But, ideas have minimal value if they aren’t advanced through a process of creative exploration. In business environments, the exploration of big ideas is usually constrained by governance systems put in place to promote productivity. However, these systems can have the unintended effect of impeding the creative process. These systems can reduce big ideas to redundant cycles of incremental evaluation.

If Big Ideas lack the room to grow, the benefits to clients, organizations, and society will materialize, but at a much slower pace. At EOP Media, we have developed the systems and hired talented staff to help you establish your Big Ideas and put them on a continuous journey of value creation.

Creating The Future Economy, One Big Idea At A Time

The Big Ideas Experience

Participation is limited. Register for one of the four cohorts today. 

Please provide me with information on future cohort dates.

Explore Our Big Ideas...

& Let Us Help You With Yours


Your Application Has Been Received

We will review your submission and respond within seven calendar days.

If selected for a Big Ideas workshop, you will have seven days from the date of your notification to remit the fee and confirm your participation. If we don’t receive your fee within the alloted time, your seat will be released to the next person on the wait list.