Perspectives

Anatomy of a big idea
Big Ideas, we all have them. But, ideas have minimal value if they aren’t advanced through a process of creative exploration.

From Apathy to Agency: Creating The Future Of Digital Ownership
The digital world has long been controlled by a few powerful entities, leaving individuals with limited control over their personal data and digital identities. However, the landscape is shifting. With the emergence of blockchain technology, digital currencies, and utility tokens, individuals now have the power to reclaim ownership of their data, control their identities, and even be compensated for their digital presence. The era of apathy is over—it’s time to take agency over our digital futures.

The Genesis of EOP Media
The genesis of EOP Media, LLC can be traced back to the life and legacy of my grandmother, Pearl McCoy Mason, whom I affectionately call Mama Pearl. Her example is why, at EOP Media, we pride ourselves on being at the forefront of innovation, creativity, and unconventional approaches. Our history dates back to 1997 when our founder, Angelia McFarland, took the bold step of leaving her corporate job to establish a small boutique agency

Evolve Marketing For The Next Economy
GTM is Dead…or It Should Be. It’s time for a new model based on value.

Revolutionize The Start-up Ecosystem
Great technologies don’t create business success, but great marketing can.

Transform the Marketing Profession
Product marketing has lost its relevance. It’s time to become better marketing professionals.
Big Ideas come from inspiration and to be inspired, you MUST be actively engaged. The professionals at EOP Media are always learning, investigating, and discussing the future of marketing and technology.