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noun
Marketing Definition
A big idea is an insight or design so progressive that it stretches the capability of the team to realize the idea within the current business environment and with the current constraints
Use it in a Sentence
Our company has a Big Idea to introduce a web3 solution.
Big Ideas, we all have them. But, ideas have minimal value if they aren’t advanced through a process of creative exploration. In business environments, the exploration of big ideas is usually constrained by governance systems put in place to promote productivity. However, these systems can have the unintended effect of impeding the creative process. These systems can reduce big ideas to redundant cycles of incremental evaluation.
If Big Ideas lack the room to grow, the benefits to clients, organizations, and society will materialize, but at a much slower pace. At EOP Media, we have developed the systems and hired talented staff to help you establish your Big Ideas and put them on a continuous journey of value creation.
Participation is limited. Register for one of the four cohorts today.
The global economy is changing faster than we can respond. This accelerated pace requires an evolution of traditional innovation methods. EOP Media is focused on innovations in marketing & technology that support business professionals, evolving organizations, founders, and society.
It makes sense that creating innovation requires innovation in the process. Therefore, EOP Media is evolving the traditional services & consulting model. The EOP model helps individuals and organizations progress their Big Ideas from concept to value. We call this model the Ideas Studio model.
If you have a Big Idea, contact us. We would love to help.
We promise not to spam you but we will keep you informed when we add new offerings to the schedule.
We will review your submission and respond within seven calendar days.
If selected for a Big Ideas workshop, you will have seven days from the date of your notification to remit the fee and confirm your participation. If we don’t receive your fee within the alloted time, your seat will be released to the next person on the wait list.
