Anatomy of a big idea
Big Ideas, we all have them. But, ideas have minimal value if they aren’t advanced through a process of creative exploration.
Marketing Ethics
In this podcast, we explore the ethical questions of being a marketer in an economy driven by technology. Melinda leans on her years of experience as a marketer, technologist, and Silicon Valley resident to give us her perspectives on: Morals vs. Ethics The Marketing and Engineering Relationship The Fallacy of 1 to 1 Marketing The […]
Too Hot: Didn’t Sip…The Tea
This episode looks back on the first season of The Tech Aunties Podcast. The hosts discuss their favorite moments from the previous season and explain why these specific moments are important. It’s a great episode for people who want to listen to the first season but don’t know where to start. Chapter 1 – A […]
It Starts With The First “P”
There are many perspectives on where great marketing starts. Many believe it is the customer but when it comes to technology, often customers are unaware of the possibilities. Great product design starts with the capabilities made possible by scientific and technical discovery, but it can’t stop there. Great product design encapsulates discovery into value that […]
Revolutionize The Start-up Ecosystem
Great technologies don’t create business success, but great marketing can.
From Apathy to Agency: Creating The Future Of Digital Ownership
The digital world has long been controlled by a few powerful entities, leaving individuals with limited control over their personal data and digital identities. However, the landscape is shifting. With the emergence of blockchain technology, digital currencies, and utility tokens, individuals now have the power to reclaim ownership of their data, control their identities, and even be compensated for their digital presence. The era of apathy is over—it’s time to take agency over our digital futures.