Skills Development & Lasting Opportunity In One Experience
The Big Ideas Experience is a highly-interactive, non-traditional growth opportunity that goes beyond traditional training. Each cohort builds real innovation skills through practice and intellectual challenges. The result is an asset that can provide lasting value to each participant.
Building The Future With Intention
Each Big Ideas cohort is focused on an opportunity presented by the future economy. We are all part of the future economy and the inaugural cohorts were designed to align to a broad set of interests and experiences.
Evolve Marketing for the Next Economy
Cohort 1
Begins November 7, 2023
Intensive Experience,
November 14 - 16, 2023
Austin, TX
Marketing and marketing professionals have lost their seat at the table in many industries. Product and Sales departments have replaced the voice of marketing, leading to unsustainable business models and customer distrust. As we move into the new economy, it’s time for marketing to take back its rightful seat. We will do that by creating and driving innovation and value in the marketing discipline and in our distinct industries.
If you are interested in being a leading voice in the future economy, this cohort is for you. The possible outputs of this cohort include an ebook and framework for driving value in complex economies.
Cohort Fee: $2795
Registration Closed
Revolutionize the Startup
Ecosystem
Cohort 2
Begins January 9, 2024
Intensive Experience,
January 16 - 18, 2024
Napa, CA
Launching a startup business continues to be an important driver of innovation across industries. But, the solutions designed to reduce the startup failure rate have done little. Up to 90% of startup ventures still fail. Join us as we ask the hard questions required to understand the state of the startup ecosystem.
If you are interested in what it takes to be a successful founder or entrepreneur, this cohort is for you. The outputs of this cohort will include resources to help founders, funders, and governments create ecosystems that lead to increased success and innovation.
Cohort Fee: $3750
Registration Closed
Creating Individual Agency over Identity & Data
Cohort 3
Begins March 5, 2024
Intensive Experience,
March 12 - 14, 2024
Washington, D.C. Area
Cohort Fee: $3750
One of the biggest issues facing each of us today is the ownership, protection, and value of our data. Conversations around AI are merely a distraction keeping us from understanding and resolving the real issue: “Who owns the data?” In this cohort, we will address the root of the issue by identifying the systems and policies required to enable individual agency over identity and data. Outputs can include technology solutions, resources, and policy recommendations.
Data is an issue that affects everyone, and this cohort is for everyone, but participation is limited.
This cohort is expected to fill quickly. Reserve your seat today!
Transform the Marketing
Profession
Cohort 4
Begins April 9, 2024
Intensive Experience,
April 16 - 18, 2024
Raleigh, NC
The profession of marketing is critical to success for businesses, nonprofit organizations and governments. There is an over abundance of thought leadership for new marketing and sales tactics. However, few voices are focused on the health of the marketing profession. Building and ecosystem that creates respect for the profession is an important factor in the success of the new economy.
This cohort will explore the models of other professions and recommend standards for the marketing profession. This cohort is designed for marketing professionals but because marketing is such a broad profession, attendance is open to anyone interested in advancing the profession of marketing.
Cohort Fee: $2795
Big Ideas Start With The Ability To Believe
We live in a time where we each have the power to effect change, but many of us have lost our belief in that power. At EOP Media, we are a team of dreamers and change makers; that’s why our focus is on Advancing Big Ideas.
It’s more than a phrase for us. We are actively driving change in four areas and seeking a small group of fellow believers to join us. The Big Ideas experience is an opportunity for skilled professionals to help us define the future economy with intention. The four cohorts are based on the following beliefs:
We Believe Marketing
Is the engine that drives the economy. The economy is changing, and it is our responsibility as marketing professionals, entrepreneurs, and business owners to Evolve Marketing for the Next Economy. We will do it intentionally, not as a reactionary response to a predictable economic shift.
We Believe The Startup Ecosystem
Is the engine of innovation for each future economy, and it should be more efficient, equitable, and aligned to the needs and values of all ecosystem participants. As ecosystem members, we have the right to Revolutionize the Startup Ecosystem and remake it into a system that works for all.
We Believe Data & Identity
Have become a shared responsibility because of shifts in the control of technology. The benefits and costs of each shift are shared across an ecosystem of individuals, entrepreneurs, businesses, governments, and communities. If we as individuals must bear the cost of the data economy, we also have the right and the responsibility to advance efforts engaged in Creating Individual Agency Over Identity and Data.
We Believe Marketing Professionals
Will be instrumental in the evolution of the future economy. As leaders and experts, we should adhere to a system of governance that establishes standards and ethics for the profession. Therefore, we aim to Transform the Marketing Profession and prepare it for the rigors of the new economy.
Development Objectives
It is impossible to change an industry without changing ourselves. Cohort activities are designed to focus on specific skills and through a process of interaction and facilitation, each participant will have the opportunity to build the skills proven to advance innovation.
- Intellectual Curiosity
- Individual Creativity
- Collective Creativity
- Strategic Problem Solving
- Value Alignment
- Breakthrough Boldness
Benefits of the Big Ideas Experience
- More Effective Methods for Driving Innovation
- Recognition as a Thought Leader on Topics of the Future Economy
- Branding Kit to Promote Your Participation
- Intellectual Property Rights to Assets Built by Your Cohort
Proven Innovation Experience
Each Big Ideas Cohort is facilitated by one of the best innovators and implementers in the industry.
Angelia McFarland
Founder/CEO
Serial Entrepreneur and Innovator
Angelia McFarland is a serial innovator who has created and led innovation and reinvention in Fortune 50 corporations, startups, nonprofit organizations, and entrepreneurial ventures. A master at implementation, Angelia has been recognized for architecting plans that overachieve short-term objectives and continue to deliver lasting value.
Angelia currently serves as Founder and CEO of EOP Media, an idea studio that helps individuals and growing businesses harness the benefits of innovation. She is also the Founder and CEO of a stealth startup developing solutions for the future data economy, co-founder of Pearl’s Girls Publishing, and board member and development committee chairperson for Austin Partners in Education. A long-time proponent of the future of work, Angelia is engaged in connected activities that extend beyond roles and titles to create real value personally and in the communities she serves. She is recognized as a marketing, entrepreneurship, data, and web3 thought leader. And is the co-host of a seasonal podcast exploring the future of marketing and technology called The Tech Aunties.
Frequently Asked Questions
What is the size of each cohort?
Each Big Ideas Cohort is limited to a maximum of 40 participants to enable significant participation opportunities. Additionally, because each cohort member will receive a fractional share of the output of the cohort, the size of the cohort has been determined to enable a reasonable benefit for each participant.
What is the structure of each cohort?
Each Cohort will begin with a virtual session on the listed date. In the session, members of the cohort will meet and the facilitator will go over the objectives of the cohort — including the specific Big Idea assigned to the cohort — and answer any questions. The cohort members will then meet face-to-face for a 3-day intensive workshop. During the workshop, each participant will have the opportunity to practice proven innovation and implementation skills. Participants will also identify the assets that will be delivered at the end of the experience.
After the intensive, the cohort will meet as required to complete the assets and finalize the ownership and revenue rights.
What do you mean by IP?
IP stands for Intellectual Property and can be in the form of a patent, copyright or trademark.
What type of IP will the members share?
The members of the cohort will determine the type of IP and the rights.
Will I be able to market the output of my cohort myself?
Your ability to market the output individually will depend on the type of IP and the revenue-sharing model adopted by the cohort.
What is a NDA?
NDA stands for Non-disclosure Agreement, and it is a legal document designed to protect each member of the cohort during the experience. Prior to the end of each experience, each participant will have the opportunity to sign a new agreement that outlines rights and revenue-sharing agreements. Participants who sign will be released from the pre-experience NDA and will abide by the terms of the new agreement. Participants who choose not to sign the new agreement will continue to be bound by the pre-experience NDA.
Why do I need to sign and NDA?
The NDA is required to protect the ideas and inputs of each participant during the experience. Prior to the end of each experience, each participant will have the opportunity to sign a new agreement that outlines rights and revenue-sharing agreements. Participants who sign will be released from the pre-experience NDA and will abide by the terms of the new agreement. Participants who choose not to sign the new agreement will continue to be bound by the pre-experience NDA.
How are IP rights distributed if my company pays for my participation?
If your company pays for the experience, they will need to agree to sign the rights to all outputs over to you or your rights will be shared between you and your company.
