Marketing Ethics
In this podcast, we explore the ethical questions of being a marketer in an economy driven by technology. Melinda leans on her years of experience as a marketer, technologist, and Silicon Valley resident to give us her perspectives on: Morals vs. Ethics The Marketing and Engineering Relationship The Fallacy of 1 to 1 Marketing The […]
Customer Data: Our Opportunity & Responsibility
Customer Data is a great opportunity for marketing professionals but it’s also a great responsibility. Join us and our guest Meg Ugenti as we explore the many ways we can use customer data while maintaining customer privacy. Meg Ugenti, Corporate Director of Marketing, Focus USA Meg refers to herself as a data geek, millennial marketer, and […]
Marketing Is Magic, And Technical
When marketers are left to create, they deliver results that seem magical. The allure of a great marketing campaign hides all the technical skill that was required to achieve the result…but that’s the objective. Join us as we explore the technical side of marketing and how the best marketers create the illusion of ease. Our […]