Angelia McFarland
A career built on translating complex systems into moves that real people can make — from Fortune 50 technology strategy to deep tech founder work to live working sessions on the new economy. The through-line is always the same: understanding the technology deeply enough to explain it to the people who need to act on it first.
Thirty years of understanding how
technology markets actually move.
Angelia McFarland has spent her career doing one thing: translating complex technology into moves that real businesses can make. That work started at Xerox with one of the first invoice-tracking systems on the Xerox Star, continued at IBM where she built some of the earliest marketing architectures for software and pioneered solution messaging that still shapes how the industry communicates today, and reached its largest scale at Dell Technologies where she drove $1 billion in revenue growth for the EqualLogic portfolio and led cross-portfolio launches responsible for over $1 billion in enterprise pipeline.
Before those categories had names, Angelia was building the strategies for them. At PSION Dacom during the mobile computing era, her positioning work helped a niche player earn a seat at the table with Palm, Nokia, Ericsson, and BlackBerry. At IBM, she ran one of the first remote training classes and built one of the first community newsletters for technical professionals — approaches that are now standard and were then genuinely novel.
That pattern — arriving early, building the infrastructure before the playbook exists, and staying through execution — is what she brings to deep tech founders today.
Multiple ventures.
One consistent focus.
Writing on marketing, technology,
and what comes next.
On stage, in the room,
and doing the work.
Austin, TX
Upcoming
Los Angeles, CA
Completed
Atlanta, GA
Completed
Rutgers University
Austin, TX
Focus USA
Strategy Factory
Black Women in Media
Radius Global
Markets & Markets
BrightTALK
BrightTALK
Product Marketing Summit
Education, recognition,
and the community work.
Angelia's formal credentials sit behind a career defined by doing work that didn't have a job description yet. The degrees came first — a Master of Public Affairs from the University of Texas at Austin and a Bachelor of Science in Marketing from SUNY Albany — and gave her the analytical foundation to move across sectors and disciplines without losing rigor.
The community work runs parallel to everything else. At IBM's Austin Black Data Network Group she built a strategic plan that increased participation by 50% in two years, and launched a STEM tutoring program in partnership with Austin Partners in Education that has continued to serve students in the Austin Independent School District ever since. The program model drew on the research of Uri Treisman, Ph.D., and was designed for replication — not a one-time event, but infrastructure that outlasts the initiative that built it.
That's the pattern throughout: build things that last after you've moved on to the next problem.
