The last marketing episode diagnosed the problem. This one starts solving it.
Angelia McFarland is joined by Anna Picard — digital and social marketing leader, product marketer, and content creator with 25+ brand partnerships on TikTok and Instagram — for a conversation about what happens when marketers stop waiting for permission and start building something of their own.
Anna’s career spans corporate social strategy, eCommerce, customer experience, and B2B product marketing. She is also a thriving independent creator. This episode explores how she navigated both, what she learned when she discovered she could execute her best ideas outside of corporate constraints, and why almost every product marketer she knows has a side project.
Angelia uses Anna’s journey to advance a larger argument: the path forward for marketers is not to fight harder for a seat at a table that has been redesigned to exclude them. It is to build something. The entrepreneurs, the independent creators, the consultants — they are not the exception. They are the direction.
If the last episode felt like a diagnosis, this one is the prescription. And it’s a lot more interesting than staying in Wussville.
This auntie has more to say.
Find Angelia and her full body of work at eopmedia.com. If you’re ready to turn individual clarity into collective infrastructure, The Agency Collective is the next step. For Season 3 and beyond, check out The Tech Aunties on Spotify.
