Angelia McFarland has watched marketing lose its seat at the table for decades. This episode is her diagnosis — unflinching, specific, and built from lived experience at some of the largest technology companies in the world.
The title says it all. “Wussville” is where the marketing discipline has ended up: stripped of strategic authority, reduced to a support function, and turned into a “pretty bow” on top of whatever executives have already decided to do. Angelia traces how it happened — from the original four Ps of marketing and what they were actually designed to do, to the moment when marketing was reorganized out of its own function — and names the consequence clearly: when marketing is silenced, products that do harm reach the market unchecked.
Gina pushes back, probes, and shares her own experience coming to marketing from the technology side — and discovering the same wall from a different direction.
This is the first episode in Angelia’s six-part marketing arc, and it sets up everything that follows. If you’re a marketer who has ever been told to just make it look good, this is the episode that names what happened to you. And it promises: we’re not leaving it there.
This auntie has more to say.
Find Angelia and her full body of work at eopmedia.com. If you’re ready to turn individual clarity into collective infrastructure, The Agency Collective is the next step. For Season 3 and beyond, check out The Tech Aunties on Spotify.
