EOP Media Launches “Stop Feeding The Algorithm” Webinar to Empower Creators in the Digital Economy
Austin, Texas – EOP Media, LLC is excited to announce the “Stop Feeding The Algorithm” webinar, the inaugural educational session of the Million Creator Challenge. This initiative is designed to equip content creators, marketers, and entrepreneurs with the knowledge and tools to thrive in the evolving digital landscape. The “Stop Feeding The Algorithm” webinar addresses […]
Anatomy of a big idea
Big ideas are not rare. They surface in conversations, in frustration with existing systems, in the moment a founder sees clearly what everyone else is still trying to articulate. What is rare is what happens to the idea after it exists.
Transform the Marketing Profession
AI is not a new tool for the marketing profession to adopt. It is an inflection point at which the pattern either repeats or transforms.
The institutions are already defining what they need. AI-powered content at scale. Automated personalization. Faster production at lower cost. The job descriptions are being rewritten as this is being read — and they are being written by people who are optimizing for efficiency without understanding what they are optimizing away.
Revolutionize The Start-up Ecosystem
The start-up ecosystem has a structural problem. It has had it for years. We fund technology and call it innovation. We build products in isolation and call it development. Then we bring in marketing — last, underfunded, and too late — and call the result a launch.
From Apathy to Agency: Creating The Future Of Digital Ownership
The digital world has long been controlled by a few powerful entities. That sentence has been true for long enough that most people have stopped hearing it as a problem and started hearing it as a description of how things are.
That is what apathy looks like at scale. Not indifference — acceptance.
Evolve Marketing For The Next Economy
Marketing as a discipline has evolved at every major economic inflection point. The question has never been whether it would evolve — it always does. The question is who notices the evolution first, what they see in it, and whether they move toward it or wait for someone else to name it.
The Genesis of EOP Media
The genesis of EOP Media, LLC can be traced back to the life and legacy of my grandmother, Pearl McCoy Mason, whom I affectionately call Mama Pearl. Her example is why, at EOP Media, we pride ourselves on being at the forefront of innovation, creativity, and unconventional approaches. Our history dates back to 1997 when our founder, Angelia McFarland, took the bold step of leaving her corporate job to establish a small boutique agency
Marketers Are The Unsung Heroes Of Technology Evolution
Technologies don’t go mainstream on their own. Someone has to explain them, position them, and make the world want them. That someone is a product marketer — and they rarely get the credit. Angelia McFarland is joined by Brian Whitaker — founder and CEO of Zettabyte Content, and a 20-year veteran of B2B technology marketing […]
It Starts With The First “P”
Marketing has four Ps. Most organizations have forgotten what the first one means. Angelia McFarland is joined by Alley Lyles-Jenkins — product design leader, architect by training, and veteran of projects ranging from the Amazon Echo Dot launch to Super Bowl 52 to the City of New York — for a conversation about what product […]
Marketing Is Magic, And Technical
Marketing is not fluffy. It never was. This episode makes the case — with receipts. Angelia McFarland is joined by Michael Pope — web designer, developer, solution builder, and founder — for a conversation about the two sides of marketing that are rarely discussed in the same room: the magic and the math. Michael designs, […]