Transform the Marketing Profession
Product marketing has lost its relevance. It’s time to become better marketing professionals.
Revolutionize The Start-up Ecosystem
Great technologies don’t create business success, but great marketing can.
Evolve Marketing For The Next Economy
GTM is Dead…or It Should Be. It’s time for a new model based on value.
From Apathy to Agency: Creating The Future Of Digital Ownership
The digital world has long been controlled by a few powerful entities, leaving individuals with limited control over their personal data and digital identities. However, the landscape is shifting. With the emergence of blockchain technology, digital currencies, and utility tokens, individuals now have the power to reclaim ownership of their data, control their identities, and even be compensated for their digital presence. The era of apathy is over—it’s time to take agency over our digital futures.
The Road to Wussville or Marketing’s Not So Grand Adventure
Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is almost impossible to deliver the value we know we bring. How did we get here? Join us as we explore: Don’t forget to check out https://techaunties.com and follow us […]
It’s OK to Move On: The Road From Wussville
In Part 1 of this Season — The Road to Wussville: Or Marketing’s Not so Grand Adventure — we discussed how the marketing discipline has been diffused across the corporation and has lost much of the control and accountability that could be used to progress the discipline. In this episode, we move on from Wussville! […]
Accepting the Unacceptable Standard
For all the focus we give innovation in corporate strategies, it’s clear that the new method of innovation is in the startup world. We live in an age where most large companies have a venture department that works to build a pipeline of innovative solutions for later acquisition or investment. Launching a startup can be […]
The Genesis of EOP Media
The genesis of EOP Media, LLC can be traced back to the life and legacy of my grandmother, Pearl McCoy Mason, whom I affectionately call Mama Pearl. Her example is why, at EOP Media, we pride ourselves on being at the forefront of innovation, creativity, and unconventional approaches. Our history dates back to 1997 when our founder, Angelia McFarland, took the bold step of leaving her corporate job to establish a small boutique agency