Marketing is not fluffy. It never was. This episode makes the case — with receipts.
Angelia McFarland is joined by Michael Pope — web designer, developer, solution builder, and founder — for a conversation about the two sides of marketing that are rarely discussed in the same room: the magic and the math.
Michael designs, builds, and implements web solutions. He is also a natural storyteller with a technical education and a creative practice. That combination is exactly what Angelia has been arguing for across her marketing episodes: the discipline has always required both the art of connection and the architecture to make it work. The best marketers have always done both, even when the job description only listed one.
The conversation covers Michael’s philosophy of building for the web, how technology has expanded the surface area of what marketing can touch, and the persistent myth that creative people and technical people are different kinds of humans. They are not. The aunties have lived in both worlds long enough to know.
If you’ve ever been told your work is too creative or not technical enough, this episode is for you.
This auntie has more to say.
Find Angelia and her full body of work at eopmedia.com. If you’re ready to turn individual clarity into collective infrastructure, The Agency Collective is the next step. For Season 3 and beyond, check out The Tech Aunties on Spotify.
