Anatomy of a big idea
Big Ideas, we all have them. But, ideas have minimal value if they aren’t advanced through a process of creative exploration.
Marketing Ethics
In this podcast, we explore the ethical questions of being a marketer in an economy driven by technology. Melinda leans on her years of experience as a marketer, technologist, and Silicon Valley resident to give us her perspectives on: Morals vs. Ethics The Marketing and Engineering Relationship The Fallacy of 1 to 1 Marketing The […]
Mind of a Multipreneur
On the heels of her recent book launch, Dr. Carla Michelle visited the studio to discuss her journey from corporate to the owner. As a Multipreneur, Dr. Carla has the ability to lead and grow multiple business interests. In this episode, she shares many secrets of success, in particular, she discusses how she developed a […]
Customer Data: Our Opportunity & Responsibility
Customer Data is a great opportunity for marketing professionals but it’s also a great responsibility. Join us and our guest Meg Ugenti as we explore the many ways we can use customer data while maintaining customer privacy. Meg Ugenti, Corporate Director of Marketing, Focus USA Meg refers to herself as a data geek, millennial marketer, and […]
Too Hot: Didn’t Sip…The Tea
This episode looks back on the first season of The Tech Aunties Podcast. The hosts discuss their favorite moments from the previous season and explain why these specific moments are important. It’s a great episode for people who want to listen to the first season but don’t know where to start. Chapter 1 – A […]
Marketing Is Magic, And Technical
When marketers are left to create, they deliver results that seem magical. The allure of a great marketing campaign hides all the technical skill that was required to achieve the result…but that’s the objective. Join us as we explore the technical side of marketing and how the best marketers create the illusion of ease. Our […]
Marketers Are The Unsung Heroes Of Technology Evolution
When new technologies gain critical mass, the story of success is always focused on the technology and the engineering that went into its development. However, most successful technologies gain acceptance through the guidance of a skilled marketer. However, he or she rarely gets her well-deserved recognition. Join us as we discuss the role of product […]
It Starts With The First “P”
There are many perspectives on where great marketing starts. Many believe it is the customer but when it comes to technology, often customers are unaware of the possibilities. Great product design starts with the capabilities made possible by scientific and technical discovery, but it can’t stop there. Great product design encapsulates discovery into value that […]
Transform the Marketing Profession
Product marketing has lost its relevance. It’s time to become better marketing professionals.
It’s OK to Move On: The Road From Wussville
In Part 1 of this Season — The Road to Wussville: Or Marketing’s Not so Grand Adventure — we discussed how the marketing discipline has been diffused across the corporation and has lost much of the control and accountability that could be used to progress the discipline. In this episode, we move on from Wussville! […]