Perspectives

Revolutionize The Start-up Ecosystem
Great technologies don’t create business success, but great marketing can.

Transform the Marketing Profession
Product marketing has lost its relevance. It’s time to become better marketing professionals.

Accepting the Unacceptable Standard
For all the focus we give innovation in corporate strategies, it’s clear that the new method of innovation is in the startup world. We live

It’s OK to Move On: The Road From Wussville
In Part 1 of this Season — The Road to Wussville: Or Marketing’s Not so Grand Adventure — we discussed how the marketing discipline has

The Road to Wussville or Marketing’s Not So Grand Adventure
Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is

It Starts With The First “P”
There are many perspectives on where great marketing starts. Many believe it is the customer but when it comes to technology, often customers are unaware
Big Ideas come from inspiration and to be inspired, you MUST be actively engaged. The professionals at EOP Media are always learning, investigating, and discussing the future of marketing and technology.